Priceline is an Australian beauty, health, and pharmaceutical store. Priceline is a store with a reputation for selling quality cosmetic products and drugs at great prices. The Priceline brand is divided into two stores; are the traditional Priceline and Pharmacy Priceline. The brand operates as a retail store, allowing us to pay keen attention to the customers' interests. With our headquarters situated in Victoria, Australia, we are firmly rooted to serve the Australian people with quality drugs and cosmetics. We boast of a skilled staff of more than 900 people across Australia trained to ensure you have an amazing experience while interacting with our brand.
Priceline was founded in 1982. The store started as a beauty retailer, which opened up at a highpoint shopping center. By 2004, Australian pharmaceutical industries (API) purchased Priceline. However, API did much more than that, as they purchased New Price Retail Business, which controls the operation of Priceline, Priceline Pharmacy, Price Attack, and House. As a result, API has invested in crisis and price attack chains throughout 2007 to concentrate on its retailing strategy within the Price land Brand. By 2008, it had evolved and launched the brand positioning with a new identity, store format, and merchandise. By 2021 November, it had grown or not been fully integrated into the Australian pharmaceutical industries and formed the part of its sales to Wesfarmers.
