In 1959, three local independent electrical retailers (Crystal Radio at East Brisbane, Hess & Ferguson at Wynnum, and Laings Electrical at Red Hill) came together to combat rival electrical retail groups and formed the Brisbane Electrical Television Traders Association (BETTA). In 1961, by which time, there were 7 independent members, the Association was incorporated to form Betta Stores Pty Ltd. By 1964, when there were over 50 members Betta Stores Pty Ltd became a public company (Betta Stores Ltd), a business that serviced both Betta Electrical branded and non-branded independent retailers throughout the 1990s. After BSL was placed into administration in late 2006, 48 of the Betta Stores acquired the registered brand and formed the BSR group.

Better deals, better service, and better value on TV's, Fridges, Washing Machines, Air Con and much more... Discover the amazing deals on offer in our latest Catalogue across a wide range of TV's, Fridges, Air Conditioning, Washers, Dryers, Dishwashers, Cooktop, and others. Don't miss the Betta specials, and offers from the current catalogue.

Betta is an Australian-owned and operated Electronics and Furniture retailer and has been part of the Australian community since 1961. A huge store network of over 200 stores allows for great buying power. With access to over 100 leading brands, such as Samsung, LG, Panasonic, Fisher&Paykel, Beko and Electrolux Betta is the place to go for better deals on TVs, Fridges, Washing Machines, Air Conditioners, Furniture, Kitchen Appliances, Cooking, and much more.

The BSR Group is a franchisor operating in the electrical retail industry throughout Australia. The key focus of the Group is in assisting franchisees to maximise their offering to the customer and to provide support to franchisees to enable them to compete in a market that has become progressively more competitive. The Group's objective is to do this with the most comprehensive, all-inclusive service possible. All franchisees operating under the Betta Home Living brand are licensed in accordance with the Franchise Code of Conduct. The primary services offered by the Group include Buying and Merchandising, Retail Services, Advertising and Promotions, Information Technology and Communications, Training and Development, Store Development, and Design.