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Myer is an upmarket Australian department store chain. It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products across women's, men's, and children's clothing, footwear and accessories; cosmetics and fragrance; homewares; electrical; connected home; furniture; toys; books and stationery; food and confectionery; and travel goods. Myer's primary department store rival is David Jones.
The Myer retail group was started by Sidney Myer, who migrated from Russia to Melbourne in 1899 after the height of Victoria's gold rush, with very little money and little knowledge of English to join his elder brother, Elcon Myer, who had left Russia two years earlier. They opened the first Myer store in Bendigo, Victoria in 1900. After prospering, they opened a second store in Bendigo in 1908. In 1920 Myer purchased adjoining properties, eventually building a store known as the Myer Emporium. The Myer Emporium grew with the purchase of the old established businesses of Robertson & Moffat and Stephens & Sons. In 1925, Myer Emporium Ltd was listed on the Melbourne Stock Exchange.
In 2004 Myer introduced a graduated rewards system with four levels including Standard, Silver, Gold, and Platinum. Each reward level is dependent on customer spending and confers exclusive benefits. The Platinum membership is by invitation only and is for Myer's highest-spending customers. Exclusive offers, free delivery, more you shop more you get. Check the Mayer catalogues and benefits!
Myer is one of Australia’s largest department store groups with a focus on placing customers first in every decision we make and every action we take. We operate 61 department stores across Australia. With over 11,500 team members, we are committed to being Australia’s favourite department store: providing friendly, helpful service; high quality and exclusive brands; and offering compelling value.
Myer operated its own direct mail-order company, Myer Direct, from 1989 In 2007, Myer launched an online gift store, including electronic goods, perfumes, miss shop clothing and gift cards. In 2011, Myer launched a Hong Kong-based online shopping site called myfind.com for Australian shoppers. In 2017, Myer launched The Myer Market, an online marketplace operating independently of myer.com.au. It offers an extended range of products, some of which are not traditionally available in Myer stores. Stay updated with the newest catalogues!