When the first The Good Guys store (known at the time as Ian Muir’s Radio and Electrical Centre) opened in Melbourne’s northern suburbs in 1952 by the Muir family, the company’s philosophy was to delight customers and 'do good'. Careful small acquisitions over the years provided the business with a strong foundation but it was re-naming to The Good Guys in 1998, supported by the unique selling proposition Pay Less Pay Cash and the now-iconic TV commercial, which prepared the company for national expansion. From humble beginnings, The Good Guys quickly became a household name, setting the standard for customer satisfaction and community giving, while continually evolving to meet ever-changing consumer needs. In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as JB Hi-Fi Limited, The Good Guys and JB Hi-Fi have created a new force in Australian retailing under the leadership of Group CEO, Richard Murray.

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The Good Guys begin every day knowing it can make a difference by Doing Good. It’s more than just a matter of corporate responsibility – it’s an integral part of being a Good Guy. The Good Guys Doing Good program aims to enhance the wellbeing of Australians through initiatives, actions, and organizations that have a positive and sustainable impact. It addresses a number of pressing social problems while assisting those in the community who need a bit of a helping hand. To learn more about The Good Guys Doing Good products in our catalogue.

In 2010, The Good Guys established The Good Foundation and in partnership with celebrity chef Jamie Oliver and the Queensland state government funded the establishment of the first Australian Ministry of Food center in Ipswich, west of Brisbane. The Foundation aims to encourage and support programs and initiatives that have the potential to improve the health and social welfare of communities across Australia, with particular regard to tackling obesity, poor nutrition, and diet by raising awareness of the impact of these issues on the health care system. All Good Guys stores participate in the Local Giving Program. Through this program, a percentage of every online and in-store transaction is donated to community organizations in the local area surrounding the store.