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Pop on some lipstick and show your support for this year’s Liptember campaign. You can urchase a Liptember lipstick for $4.99 from any participating My Chemist store. liptember.com.au liptember. “ The Liptember Foundation encourages you to put your money where your mouth is to raise funds and awareness for women’s mental health services Words Siobhan Duck n times of hardship, lipstick sales often soar as women reach for a slick of colour for a quick and effective way to bolster their flagging spirits. Economists refer to this phenomenon as “the lipstick effect”, Liptember founder and chief executive Luke Morris has likewise harnessed the power of a good lipstick to make a difference — not just to its wearer’s wellbeing but to countless other women around the nation. During September, participants are encouraged to add a pop of colour to their lips and start talking about mental health to raise money and awareness. While women are 58 per cent more likely than men to suffer from mental illness, until recently research and support services didn’t have a gender- specific lens. Helping hand Observing the lack of female-focused mental health support, Luke started the Liptember Foundation in 2010 and has raised more than $14 million to date for research, programs and services nationwide. Drawing on data gathered in its annval research, the Liptember Foundation has identified areas where women need the most help so that funding can be best deployed The result is a range of programs and services targeted specifically to meet the unique mental health needs of women at various ages and stages of their lives “Women face a unique set of biological challenges, which can present a multitude of mental health issues that are gender-specific in nature” Luke says. “It’s clear the state of a woman’s mental health can be exacerbated by specific biological conditions they may be experiencing, like endometriosis and PCOS (polycystic ovary syndrome), for instance. Some gender-specific experiences, like pregnancy loss or miscarriage, are also tied to mental health issues” Focus on new mums This is why perinatal care is an understandable area of focus for the Liptember Foundation. One of its most recent grants will fund a trial of single- session online psychology treatments for new and expectant mothers in crisis. “This project will provide accessible, safe, effective and time-efficient ways for new and expectant mothers to support their mental health?’ Luke says “This research has the potential to. reduce the burden of mental illness among vulnerable mothers who experience perinatal depression or anxiety each year and underpin future guidelines and practices in this space” The Liptember Foundation’s fundraising efforts are particularly needed post pandemic and with the cost of living putting people around the country under additional strain. In fact, the Liptember Foundation’s research reveals a shocking 50 per cent of Australian women were experiencing mental health issues last year. On top of that, 69 per cent were stressed, 44 per cent were facing anxiety and 34 per cent were battling body issues. Young women were the hardest hit, with 79 per cent of those aged 14-19, and 77 per cent of those between 20 and 29 years, facing some sort of mental health disorder. Worryingly, only 49 per cent of women will seek help, often because they don’t have the time or the money to. get assistance, while 22 per cent feel too ashamed to admit they are struggling. “There is an urgent need for mental health reform that addresses the specific needs of women — and this research continues to be a huge asset in helping the Liptember Foundation advance strategies for early intervention and prevention of mental illness, while increasing the wellbeing of women already living with mental health conditions and issues} Luke says. “The Liptember Foundation is committed to making an informed impact by utilising this research and making funding decisions underpinned by the experiences and needs of Australian women. This ensures that the gaps in mental health programs, initiatives, support services and research can be adequately filled, working towards the vision of every woman achieving their optimal mental health? Specialised support Some of the impact partners of the Liptember Foundation’s most recent grants include an empowering surf therapy program, resilience workshops for high school students and a support service for vulnerable trans women “Young transgender women face much higher rates of mental illness compared to the general population, with experiences like discrimination, bullying, harassment, vilification and violence being common among young transgender women? Luke explains. “With no specialised support programs for young transgender women to access currently, this critical investment in a new, deeply specialised, pilot program will ensure young transgender women can receive safe and timely access to support when they need it most” There is still much to be done. Roughly 54 per cent of the LGBTGIA+ community and 40 per cent of First Nations women are dealing with severe mental health challenges. “Minority groups and priority populations regularly slip through the cracks when it comes to mental health support} Luke says. “This includes people from the LGBTQIA+ community, as well as those from culturally and linguistically diverse backgrounds. “Further attention and support is needed to reduce the severity of mental health issues in these groups, especially when these groups are experiencing severe mental health disorders at higher rates than the general population” Scanto donate All products may not be available from all My Chemist stores. Not all products or promotions featured in this catalogue are available online. We beat everyone's prices! At My Chemist if you find a cheaper price on the exact same item at another Australian retail store, we will match it and give you 10% off the difference! (Excludes ‘online only’ offers.) Exact means same product, with the same ‘packaging and where the product on offer at the other retail store is not a clearance or run out stock. All products subject to manufacturer's availability. We reserve the right to adjust printing errors. ‘The save prices listed are calculated from the suppliers? RRP (Recommended Retail Price) at the time of preparation and where no such price exists is the retail price found at competing retailers. Due to discount policy we may not have sold at RRP. P'The save price advertised is off our EDLP (Everyday Low Price) at the time of printing. AC-OO4O41
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