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Tupperware is a home products line that includes preparation, storage, and serving products for the kitchen and home. In 1942, Earl Tupper developed his first bell-shaped container; the brand products were introduced in the year 1948 to the public. The term "Tupperware" is often used generically to refer to plastic or glass food storage containers (tubs) with snap close lids. Tupperware develops, manufactures, and internationally distributes its products as a wholly-owned subsidiary of its parent company Tupperware Brands. As of 2007, it was marketed by means of approximately 1.9 million direct salespeople on contract.
In 1946, Earl Tupper introduced his legendary airtight seals patterned after the inverted rim on a can of paint which prevented food from drying out, wilting, or losing its flavor in the now-common refrigerator. Despite their breakthrough nature, Earl Tupper's products didn't sell well in retail outlets, primarily because consumers needed demonstrations in order to understand how they worked. Brownie Wise, was a pioneering American saleswoman largely responsible for the success of Tupperware, through her development of the "party plan" system of marketing. The first Tupperware home party was held in 1948. Demonstrations in the home proved a dramatically effective way of communicating the benefits of the revolutionary seal.
Bring the magic to your kitchen and life! Our famous Tupperware Catalogue is available on our website! Discover a selection of quality products for every home or for on the go. From new additions to our iconic kitchen storage solutions and exciting new eco-friendly products, our Catalogues has something for everyone.
For more than 60 years in Australia, Tupperware has been committed to making a positive impact. Through products, focusing on helping people reduce their individual impact on the environment through the use of our reusable, durable, and easy-to-use solutions that minimize plastic and food waste. Plus through business opportunities, inspiring women to cultivate the confidence they need to enrich their lives, nourish their families, and fuel communities throughout Australia.
Want to see what's new to Tupperware? Check out our monthly specials catalogue which is available for sale for Silver & Gold TLC Members ONLY. At Tupperware, we have three different types of TLC memberships, all with different benefits. When you first join our program, you will be a Bronze Member. If you spend more than $150 or purchase a Tupperware membership, you will then become a Silver Member and unlock further TLC benefits. Our Gold Members have access to a huge range of benefits. Once you spend $600, you will unlock this tier.