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proud of what we've been able to accomplish. And to be the first ones to do that in the in- dustry! It's great to see what we can do when we take positive action!” Abetter experience With his initial skepticism turned into engagement, Lars has become anactive advocate for removing disposable plastic. “The result now is that the experience on board for our guests is so much better,” he says enthusiastically. “Rather than cheap plastic, we use durable products which lift the overall quality of the experience? “Our guests tell me that they really like the improvements,’ continues Lars. “They can also join talks about the problems caused by plastics in the ocean. In some places, we even organise beach clean-ups to clear the shore of any plastic debris” For Helga, she’s got even bigger plans in mind. “This isjust the beginning. What is sustainable today might not be tomorrow?” she states. “We're going to be working even harder to be better and to stay first and best inclassin the cruise industry. So watch this space for what we do next!” Plastics have been replaced by more environmentally friendly materials like these serving trays made from bamboo.
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