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avid Bromley’s artistic eye influences Dcrerentrit acon he will make a decision on a purchase depending on its appearance, particularly its packaging. He is an artist in every choice he makes “l always buy a bottle of wine by the label” the six-time Archibald Prize finalist says. “I couldn't ever have anything ugly around me unless it's ‘ugly cool, which interests me, but 'm always mining for the remarkable — you just have to dig a bit deeper to find it. I'm a person who's fastidious when choosing everything | do and have in my life, and | also like to surprise people with what itis that | do” So, while it may initially seem an unusual match for David to create a signature scent with Chemist Warehouse, it soon becomes clear that itis the perfect union He says it felt like a natural progression when approached by Bondi Perfume Company managing director Matt Verrocchi and Chemist Warehouse to create a bespoke fragrance collection. ‘When I showed the Chemist Warehouse people a bottle I'd welded in aluminium as a potential bottle for the fragrance, they said. ‘Sure, we can work with that!” he says. “They're great collaborators. As for the scent. they gave me three categories — floral. noir (dark and sultry) and Oriental Matt very kindly adapted what | liked for each of those categories with the help of my very sophisticated wife, Yuge, and three younger children? Matt was also thrilled to take part in the project to create a fragrance collection that exudes refinement and luxury. It also marks the company’s first collaboration with a renowned artist ‘Bondi Perfume Company is excited to collaborate with David Bromley to create this, exceptional fragrance collection’ Matt says. “David has been at the forefront of the Australian art industry for decades and this project exudes his iconic creativity and craftsmanship” For David, the perfume bottles and artwork gracing them are significant. In fact, he used to collect the distinctive perfume bottles of Spanish surrealist artist Salvador Dali He says Dali had a renowned appetite for commercial enterprise, never seeing r c Award-winning artist David A even nar al a fragranct art and commerce as separate but happily combined. David also doesn't see why the two aspects to life should be at odds, always being both pragmatic and emotional in the decisions he makes. including seeing art expressed in more ways than a painting ona wall His interest in packaging dates to the 1970s when his artistic eye was opening while living in Noosa, surfing and furthering his interest in pottery, which soon evolved into wanting to decorate his works by painting mley has added a new a trio eee Tag ae =>. Eid pacha peak eans fealuring hidistinetfe arfuoae anetiaio wh iis wife Mage. Mai’photo: Eugene Hyland 1 began yearning for other mediums, so | started getting into ceramics, sculpture, jewellery making and then | developed a love for design” he says. “The design still comes first but | had to choose something, and it was painting” David is one of Australia's most popular artists, known especially for his paintings of children, birds, butterfties and female nudes. He never shies away from new ventures where he can share his artistry, whether designing album covers or the Wolf Blass Birdcage marquee at Melbourne's Spring Racing Carnival, painting murals in restaurants and Eastland shopping centre, and even opening his own art shop in China. “I believe so much that the arts should wind their way through everything 'm delighted and honoured to play in those arenas” he says 1 have no problem declaring I'm nostalgic, decorative and probably a bit old-fashioned in my art and in the creation of everything | do, including these fragrances. 'm having too much fun to stop, anyway” @ The Bromley Collection features the Floral EDT. with notes of pear leaves, muguet and honeysuckle: the Noir EDT, with notes of night blossoming jasmine, patchouli vapor and skin musk; and the Oriental EDT, with notes of red dahlia, vanilla bean and caramelised amber. @ The 100ml fragrances are available exclusively at Chemist Warehouse and My Chemist stores nationwide and online, for $69.99 each.
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